“I enjoy solving problems by understanding human behaviour.”
About
BAAS is passionate about applying behavioural science to boost change and motivation. If you are able to understand behaviour and the context in which people act, you will be able to communicate better and have a bigger impact on your target audience. BAAS enables organizations to apply behavioural insights to their projects.
The company was founded by Rik Baas, an international behavioural change specialist with his roots in the Netherlands. Rik has over 10 years of experience as a behavioural expert and communication consultant. The co-creative method that he uses to impact behaviour has already proved to be effective on topics like sustainability, public transport, rush-hour avoidance, worker safety and public health. He is a public speaker on international events about behavioural change and has a Masters degree in Persuasive Communications from the University of Amsterdam.
Rik also founded the Dutch company CommunicatieBaas and consulted many organizations like National Australia Bank, the Dutch Railway company NS, Police, several Social Housing companies and the Kidney Foundation.
BAAS is dedicated to increase the impact of your project. You can expect a no-nonsense approach in which you are challenged to stay curious and to solve problems. You will experience that solving behavioural problems can be hard and fun at the same time.